If you own or even design Web sites, you should know a Web site has to be optimized for search engines. Some Web site owners would rather pay for a
Search Engine Optimization service (SEO) in order to allow themselves more time to focus on their
marketing and business. In addition, Web site owners may also choose a Search Engine Optimization service because they don't know a whole lot about SEO, or they don't understand all the hype and they want to make sure their Web site search engine friendly.
Many Web site owners will rush to buy a Search Engine Optimization service, and as a result, they end up losing money, because the Search Engine Optimization service they paid didn't produce effective results. Many of these Web site owners get let down, because they neglect to research the Search Engine Optimization service first. As a Web site owner myself, I have searched for many Search Engine Optimization service professionals, and because I have experience researching many of those professionals, I have decided to show you, through this article, how you too can research and choose the right Search Engine Optimization service, before investing your money. Don't be one of those Web site owners that lose money... research first, and don't choose the first or cheapest Search Engine Optimization service you come across. Before making your selection, take the time to research each Search Engine Optimization service thoroughly.
The first thing you should do is explore the Search Engine Optimization service professional's Web site to find out what services they offer as well as what services you need for your Web site. One Search Engine Optimization service professional may offer a service that another professional doesn't. Moreover, one Search Engine Optimization service professional may not offer the service or services you need. Some services that may be included in the Search Engine Optimization service professional's plan are as follows: Search engine optimization copywriting, optimization of titles, Meta tags, Alt tags, headings, links and content, paid-inclusion submissions to search engines and directories, editing existing content for keywords, keyword research, monthly monitoring and reporting, follow-up submissions, follow-up re-optimization and hand submission using up-to-date methods.
Now that you know some of the services, I'm going to explain them to give you a basic idea of what each service is. Let's begin with Search Engine Optimization copywriting. Search Engine Optimization copywriting is where the Search Engine Optimization service will write or re-write your Web site's content. They'll create the content so it will include popular keywords related to your products or services, and they'll also create profitable content. In order to rank high in search engines, a Web site's content must include popular keywords related to the Web site. In addition, those keywords should appear within the content a certain number of times to be effective, and that is the benefit of Search Engine Optimization copywriting.
When a Search Engine Optimization service professional optimizes your titles, Meta tags, Alt tags, headings, links and content, he or she is basically improving what you already have done. If you have not created these items, then the Search Engine Optimization service professional may create them for you. The benefit to this service is to improve your ranking in the search engines.
In order to get your Web site indexed quicker, most all search engines and directories offer a paid-inclusion option. This option allows the submitter to pay to have the Web site they're submitting indexed sooner than those who don't pay.
If a Search Engine Optimization service includes editing your existing content for keywords, then it should be self-explanatory. In essence, the Search Engine Optimization service professional will go over the content you have created for your Web site to see if you have included popular keywords, and to make sure you have effectively written them in your content. If the Search Engine Optimization service professional sees a need, he or she will correct the content for you, or may tell you what to add and omit from your content.
Keyword research is where the Search Engine Optimization service will use Wordtracker and/or other programs to find out which keywords (related to your Web site) are popular.
Monitoring and reporting is where the Search Engine Optimization service sends you -- on a monthly basis -- reports on various things. Usually their Web site will outline what the reports consist of. Some of the reports may include where your Web site ranks with the keywords used, your Web site's ranking position prior to Search Engine Optimization, your ranking position after Search Engine Optimization, submission information to search engines and directories, a list of external inbound and outbound links to and from other Web sites and etc.
Follow-up submissions and follow-up re-optimization are two things you should look for when choosing a Search Engine Optimization service. With follow-up submissions, the Search Engine Optimization service should re-submit your site to search engines and directories. With follow-up re-optimization, the Search Engine Optimization service will update your Web site's keywords, content and etc. so that you are up-to-date with the search engines and directories.
Hand submission is when the Search Engine Optimization service submits your Web site to search engines and directories by hand. In other words, the professional does not use automated software or services.
After finding out what services you want and choosing the professionals that offer those services, you'll need to revisit each Search Engine Optimization service professional's Web site to start your research. Upon arriving at their homepage, begin your research by right clicking on their homepage and choosing "view source." While viewing their source code, you must look at and write down the keywords they have in their Meta tags. Next, go to a popular search engine like Google (http://www.google.com) or Yahoo (http://www.yahoo.com), then enter the keywords you just wrote down from their site to see where they rank in the search engines. If their rank is good with most of their keywords, you can see they understand and know how to effectively utilize SEO.
As soon as you have checked each of their keywords with the search engines, go back to their Web site to find out who their clients are. Usually they will list the Web site addresses of their clients, but if they don't, contact the Search Engine Optimization service and ask them for the Web site URLs of some of their past clients' Web sites. Visit their clients' Web sites, and repeat step one with their clients' Web sites. If you see their clients are ranking well in the search engines, then you know they did a good job for their client. Prior to leaving their client's Web site, contact the client and ask if he or she was satisfied with the Search Engine Optimization service that so and so company provided. Furthermore, ask the client how long ago it has been since he or she used the company's services. If it's been a while, then you know the Search Engine Optimization service professional's client's Web site is still ranking well in the search engines.
Finally, check to ensure the Search Engine Optimization service does all the creation and submission work by hand. You don't want to choose a Search Engine Optimization service professional that uses automated software or services. If, after following steps one through four, you don't see a good search engine ranking for the Search Engine Optimization service or their client, then move on to research a different Search Engine Optimization service. Furthermore, if the professional does not do things by hand, you'll also want to move on to the next Search Engine Optimization service on your list. Another thing, when checking the search engine rankings, definitely pay attention to the results that their clients' Web sites return.
During your research, make a list of Search Engine Optimization service professionals that pass the steps above. Upon completion of your research, go through the list and choose the Search Engine Optimization service with the best results -- the professional who ranks the best in the search engines, and the professional whose clients also return the best search engine ranking.
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